PRESS: Westside Observer | Beauty for the New Millennium
At the turn of the millennium, the demand for beauty services continues to rise. Permanent makeup is at the leading edge of the demand, according to Athena Karsant, of the Society of Permanent Cosmetic Professionals. A healthy economy, more disposable income, our media driven culture and the graying of the Baby Boomers has led to an explosive increase in the demand for cosmetic services to help us look our best.
Permanent makeup, also known as intradermal cosmetics, is a cosmetic tattooing procedure. It is used to create a lasting, beautiful enhancement of the lips, eyes, brows, and to compliment the surgical reconstruction of damaged features. When the Society started in 1991 with 61 members, the idea of tattooed makeup was met with skepticism. Today, women are the fastest growing tattooing market and demand for permanent makeup has grown. The society has more than 700 members worldwide who perform thousands of permanent makeup procedures annually.
Permanent makeup is for people with allergies to conventional cosmetics, those with difficulty applying their own makeup, women who are active, sports-minded, have hair loss and busy women who don’t have time to apply makeup. Anyone who wants to look attractive is a candidate for permanent makeup, including misplaced pigment, poor color choice, accidental injury or infection. All these problems can be avoided by going to a properly qualified technician. Technician members of the Society of Permanent Cosmetic Professionals receive continuing education and conform to the highest levels of professional practice in the industry.
Athena Karsant is a permanent cosmetic specialist who has been in business for over 10 years in the San Francisco area, and is a member in good standing of the SPCP. She can be reached at 415-412-9700. For more information on permanent cosmetics, contact the SPCP at 888-584-SPCP or visit www.spcp.org.
